Yerevan

London

Washington

WEB TV

Brand Development and Promotion | MARKETING IN ARMENIA

       The world marketing experience shows that the competition, with a product price as a basis, leads to reduction of profitability and inability of an enetreprise or product to develop. Continuous reduction in price causes the enterprise's running at a loss, poverty of the market and, as a result, deterioration in the product quality. To avoid this, it is necessary to diverge from the price competition and search another approaches in relations with consumers and rivals. Creation of a brand, aimed at prevalence in the market and high profit earning in the future,  is the basic of such approaches.

     
"FOCUS MEDIA GROUP"  Marketing Agency offers the brand development and promotion services by a technology developed by our specialists.
     
In brief, brand creation includes the following processes:

        1. Complex market research.
        2. Determination and thorough research of the target segment on which the brand will be positioned.
        3. Development of the brand positioning concept (determines the brand essence in the market).
        4. Development and testing of the brand name and design.
        5. Development of a strategy of the brand  promotion in the market.
        6. Brand promotion.

 

 



FOCUS MEDIA GROUP - logo

Archive

«    February 2020    »
MonTueWedThuFriSatSun
 12
3456789
10111213141516
17181920212223
242526272829 


FMG Live Research

What media do you trust

TV
RADIO
NEWSPAPER
JOURNAL
INTERNET

 

Keywords

On line

Affiliated Company

  • Business Book -

    Business Book

    FOCUS MEDIA GROUP
    Europe Business Directory®

  • Infotun

    Infotun

    FOCUS MEDIA GROUP
    Regional Advertising Site

  • AvAtAr

    FMG.NEWS

    FOCUS MEDIA GROUP
    International News Agency