Yerevan

London

Washington

WEB TV

 
Business Positioning in Armenia | "Focus Media Group"

Business Positioning in Armenia |  

 


Positioning
 
  To have a successful and stable business, we should hold a certain place in the market.Positioning reflects your position in the market, your differences and advantages over the rivals, which dug in  the consumers' conscience. Positioning aims at conferring a position to your company, your brand, product or service, differing from those  which already belongs  to someone.
Advertising campaigns and other marketing influences on the market, being implemented without a developed strategy, increase the marketing costs  and do not give the  outcomes  obtained as  a result of the  actions performed in accordance with a developed positioning strategy.
     
"Focus Media Group" Agency is ready to develop and perform strategic actions to determine, conquer and secure the position of your company, brand, product or service in the market. Intensive development of the company and reliable holding of the conquerred market position will become a result of these actions .
 
The following marketing work is presented for that:
 
1. Complex marketing research:
-  investigation of consumers,
-  investigation  of the competitive environment,
-  investigation of the marketing communication channels and determination of those though which external influence on the market will be carried out,
-  determination of the market tendencies,
-  determination of the market position at this stage,
2. Determination of the desired market position, upon occupation of which the company will  develop intensively.
3. Development of a positioning strategy (order of the actions for achievement and securing of the desired market position).
4. Implementation of the developed strategy:
-   Implementation of a number of marketing changes inside the company (if required)
-   Implementation of a number of external marketing influences on the market through:
-   PR (Public relations) and advertisng in press, Internet, TV and Radio.
-   Direct proposals with clear description of the company's certain position.
-   Outdoor advertising.
-   Representation of the company in sectoral exhibitions.
-   Other influences on the market are possible as well.

 


Thank you for Attention !!!


FOCUS MEDIA GROUP - logo

Archive

«    February 2020    »
MonTueWedThuFriSatSun
 12
3456789
10111213141516
17181920212223
242526272829 


FMG Live Research

What media do you trust

TV
RADIO
NEWSPAPER
JOURNAL
INTERNET

 

Keywords

On line

Affiliated Company

  • Business Book -

    Business Book

    FOCUS MEDIA GROUP
    Europe Business Directory®

  • Infotun

    Infotun

    FOCUS MEDIA GROUP
    Regional Advertising Site

  • AvAtAr

    FMG.NEWS

    FOCUS MEDIA GROUP
    International News Agency