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ADVERTISING ON TRANSPORT IN ARMENIA

Advertising on Transport in Armenia

 


More than 75% of Armenia’s population lives  in towns. As far as  private cars are available not to everyone, the city public transport is very important for the population. Number of its routs   increases with  economy growth.

There are buses driving  in Yerevan and their number is  about 500 units. There are also more than 2500 units of route taxi in Yerevan, running in all directions   of  the city, and more than 3000 units of taxi. Of course, not all the citizens  use public transport, but even they can see  advertising on it, as soon as  they leave their houses, both pedestrians   and private car owners. As a rule, a passenger uses  several kinds  of  transport during one trip: metro, trolley-bus, route taxi or bus. It  is important to consider this circumstance during planning of an advertising campaign on the transport in regions. About 40% of citizens uses   transport when doing shopping, the rest go to the shops and markets on foot or by their cars. 
Due to the public transport work, all the passengers   move by strictly defined routes, they are neatly segmented and are homogeneous  by their psychological characteristics. This  allows   to exactly pick out the interested audience under a specific brand advertising. Yerevan differs by  a great branching of streets, many districts   of  the city have no metro, that’s why the main volume of transportation accounts for ground transport.

 

  

Advantages of Transport Advertising
Advantages of advertising on the transport  include the fact that at low expenses for production and accommodation, it is able to cover almost all the target segments. It affects both direct users of the public transport and drivers of private cars and their passengers.
One of the perspective directions   in the development of transport advertising are metro and airlines.  The "Focus   Media” Company offers advertising accommodation in Yerevan, Tbilisi and Moscow  metros. 

 


Prices
You can get information about prices by electronic inquiry info@focusmediagroup.org
 


 























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